Marketing

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Marketing

Postby Derogatory » Sat Aug 11, 2012 12:51 pm

Ok, after receiving no replies other than 1 out of office response from the 30 MMO companies that I e-mailed I've decided to try market Soma myself. I'm a self employed PPC marketer so I believe building soma a strong userbase should be quite easy to do.

Once Soma is ready for release it might be bug free & filled with new content but it will need users. A lot of ex-soma players have moved on in life and are no longer 16-20 years old & able to play which is why we will require fresh faces. I know Dan has a database of emails from previous players but the e-mail addresses are almost 8 years old & 80% of them will be inactive or deleted. This is why I've proposed to Dan that I create a Facebook fanpage & start marketing Soma through there.

Facebook has a great ad platform & plenty of cheap demographs that I can target, I also know of other traffic sources where the prices are just as cheap. I'm going to front a little money & try get the advertisement kick started and hopefully if we can get enough users following Soma's progression it will motivate the Somadev team to finish the project much quicker.

The first thing I'd like to do is create some social attention by marketing Soma through Facebook: http://www.facebook.com/pages/The-Myth- ... 7566156339

I'd appreciate it if you guys could like the page, once it hits 25 users we can create a short URL which will be much easier to advertise with.
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Re: Marketing

Postby ghostlord » Sat Aug 11, 2012 1:11 pm

Due to the importance and long-term nature of this I'll sticky it.
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Re: Marketing

Postby l1zard666 » Fri Oct 19, 2012 11:25 pm

iv used this site quite a bit requires players to vote tho each month bit of a grey area maybe incentives for voting not for items tho plzzz www.xtremetop100.com is used by thousands for pserver there are also others out there i beleive :)
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Re: Marketing

Postby MCG » Fri Dec 21, 2012 2:23 am

The best and fastest way to market Soma (IMHO) is through Youtube. Youtube is so big that there are numerous faggots that actually make a living just from making videos for people to watch. I think it would be wise to start making some sort of cinematic (ingame footage, obviously) trailer, some of the core aspects of the game.

Storyboard idea
-Starts off with some sort of animated background, saying something about the evils in the lands of Somaria (or whatever bullshit story is in the comic) - should last about 20 seconds or so.
-Moves on to brief, 3-4 second film clips of ingame action (PVE, 2-3 people fighting shironim etc) (PVP, 10 people or so at the GVW, casting spells etc, showing off some visuals) (WOTW - humans v devils, maybe make both sides topless to show the difference between humans and devils, new players won't necessarily make the connection)

By this point i expect the video to be about 45-60 seconds in duration, and move on to some more shorter clips, but more player involved ones. More 4-5 second short video clips EG

!Form alliances!
*Insert a group of guildies fighting something, 1 person tanking, 1 healing the tank, other attacking monster*

!Make enemies!
*Insert a small PK war going on in the graveyard or something, maybe guild v guild*

!Fight for control!
*Insert some war of the worlds footage in castle*

Then i dunno, maybe chuck some footage in of being able to customise ur character or whatever. Yes, i am fully aware this is all cheesy as Fudgesticks, but its just a rough sort of idea, many changes/differences needed.
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Re: Marketing

Postby Joshy » Fri Dec 21, 2012 10:37 pm

MCG wrote:The best and fastest way to market Soma (IMHO) is through Youtube. Youtube is so big that there are numerous faggots that actually make a living just from making videos for people to watch. I think it would be wise to start making some sort of cinematic (ingame footage, obviously) trailer, some of the core aspects of the game.

Storyboard idea
-Starts off with some sort of animated background, saying something about the evils in the lands of Somaria (or whatever bullshit story is in the comic) - should last about 20 seconds or so.
-Moves on to brief, 3-4 second film clips of ingame action (PVE, 2-3 people fighting shironim etc) (PVP, 10 people or so at the GVW, casting spells etc, showing off some visuals) (WOTW - humans v devils, maybe make both sides topless to show the difference between humans and devils, new players won't necessarily make the connection)

By this point i expect the video to be about 45-60 seconds in duration, and move on to some more shorter clips, but more player involved ones. More 4-5 second short video clips EG

!Form alliances!

*Insert a group of guildies fighting something, 1 person tanking, 1 healing the tank, other attacking monster*

!Make enemies!
*Insert a small PK war going on in the graveyard or something, maybe guild v guild*

!Fight for control!
*Insert some war of the worlds footage in castle*

Then i dunno, maybe chuck some footage in of being able to customise ur character or whatever. Yes, i am fully aware this is all cheesy as Fudgesticks, but its just a rough sort of idea, many changes/differences needed.



(Y) *When you gonna add a like button dan lol...
Completely agree with this post...
Only issue is who and how would this be made to actually attract someones eye being a 2D isometric game... A video can easily be made as there is loads already on youtube but would it attract new comers to the game when you have other games like wow etc that genuinly look more exciting (never played myself but is true)...
Advertisment for a game like soma will be hard as Fudgesticks but every possible way is better then nothing...
Awaiting a decent long term official server...
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Re: Marketing

Postby iSylver » Sat Dec 22, 2012 9:06 am

We tried a video competition once, there were very few entries. :|.
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Re: Marketing

Postby Derogatory » Sat Dec 22, 2012 11:07 pm

To date I've emailed 59 companies and had 3 replies all of which were a 'NO" as the companies were too busy to take on other projects.

But! I do have some good news - I've received 6 replies from Facebook Fanpages who are happy to post advertisements for the final release FREE of charge. This will be pushed out to a total of 60,000 people, I'm also in discussion with mmorpg.com trying to find out how much their advertisement fee's are. I'll quite happily front $1000-2000 for SomaDev but will it ever be finished? Are we just wasting our breath? I have coders at my expense who will happily help out & I'll foot the bill just let me know what you need Dan/Fin & I'll put you in contact with them.
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Re: Marketing

Postby Rykiel » Sat Dec 22, 2012 11:52 pm

http://www.mmorpg.com/discussion2.cfm/category/213

if you havent seen it already there ;p
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Re: Marketing

Postby kazakh » Mon Jan 28, 2013 8:46 am

I'm a PPC and SEO Specialist. Will be helping out at some point.
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Re: Marketing

Postby Niteshadow » Tue Jan 29, 2013 7:09 pm

Derogatory wrote:To date I've emailed 59 companies and had 3 replies all of which were a 'NO" as the companies were too busy to take on other projects.

But! I do have some good news - I've received 6 replies from Facebook Fanpages who are happy to post advertisements for the final release FREE of charge. This will be pushed out to a total of 60,000 people, I'm also in discussion with mmorpg.com trying to find out how much their advertisement fee's are. I'll quite happily front $1000-2000 for SomaDev but will it ever be finished? Are we just wasting our breath? I have coders at my expense who will happily help out & I'll foot the bill just let me know what you need Dan/Fin & I'll put you in contact with them.




I Love that there are people out there like yourself doing this.

Dunno if it means anything to you. But.

Thanks mate =]
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